Reflecting excellence for Summit Chairs

Case Study Summary
Summit Chairs manufacture high quality workplace seating but until they worked with The Bridge their marketing material didn't represent their quality. The Bridge developed a selection of striking marketing materials to ably demonstrate the distinction and excellence associated with their range of products.

What Happened?

Summit Chairs wanted powerful marketing collateral to help influence industry buyers and position their brand at the top end of the market. However, their existing data sheets, produced in house, were not representing them as the high quality manufacturer they really were. Initially The Bridge worked with them to develop a new superior catalogue to set them apart from their competitors and engage buyers.

This sleek new catalogue designed and produced by The Bridge featured the Summit products in contemporary and inspirational surroundings. The Bridge managed every aspect of production, ensuring creative photography, cutting-edge design, persuasive text and quality printing. Reaction to the catalogue was very positive from both customers and buyers alike. A spokesperson from Summit even commented, "The quality of the brand and marketing now differentiates us from other manufactures."

The Outcome

The sales levels were positively transformed by the new catalogue. The success of the catalogue has resulted in The Bridge being commissioned to undertake many other projects for Summit Chairs. They have designed a new website for buyers, which echoed the new brand image and provided the facility for buyers to download key product information in a single action. They also went on to produce other popular catalogues for both the high end and economy ranges, as well as updating the price lists on a regular basis. The Bridge has even produced plastic swing tags for the chairs which directs new users to the website and has saved Summit Chairs thousands of pounds in additional print costs.

http://www.summitchairs.co.uk/