Gaining market insight for Medisco Medical Systems

Case Study Summary
Leading UK manufacturer of resuscitation trolleys, Medisco Medical Systems had a stream of orders but had not clearly identified their market. The Bridge successfully discovered the structure of their existing and potential markets, equipping the company for future development.

What Happened?

The Bridge was approached by Medisco Medical Systems, a division of Redman Sheet Metal Ltd, to assist with building and developing the Medisco brand. Data however, on the existing sales, was limited so before any strategy could be devised it was essential to get a clear picture of Medisco's current and potential market.

Using their expertise in the medical arena, The Bridge conducted an in depth investigation into the motivations of the product users. They interviewed all the decision-makers usually involved in this complex purchase, researched the real demands of the product and its market share, undertook brand audits and identified the key attributes of competitors. Throughout the process The Bridge provided monthly reports to ensure Medisco was updated on recent findings and could redirect research if required. The final report delivered by The Bridge equipped Medisco with a real understanding of: Their actual market share, the value of their market, their competitors, the strength of their brand, potential expansions to their product line, future sales and marketing developments.

The Outcome

With this vital information provided by The Bridge, Medisco Medical Systems was able to develop a sales and marketing strategy which was worthy of the high quality of their product. The findings of the report were even used to open negotiations on an important contract with a US corporation. This 'Bridge led' connection allows Medisco to distribute further products across the UK and Europe, building the Medisco brand even further.

http://www.medisco.co.uk/resuscitation.htm