Digital marketing – what is it and how does it fit into your healthcare marketing strategy?

The internet and digital marketing represents an excellent opportunity for medical, pharmaceutical, health practices and NHS Trust's to strengthen their marketing strategy.

At The Bridge, a specialist healthcare marketing company we see that the internet offers a whole new set of opportunities and choices. Opportunities to help healthcare professional and medical companies to reach a wider audience of fellow health professionals, patients groups, patients, friends and relatives and the wider community. If you are looking to develop an E-Marketing Strategy read on.

Through digital marketing or E-marketing as it is sometimes known, information can flow freely (or with very tight control) and the public can seek education, information and reassurance on demand. The opportunities for medical equipment marketing, pharmaceutical marketing, practice marketing and sharing of health information are almost endless.

There are now many more places in the UK where you can seek external help and specialist healthcare advice with embracing internet marketing, website design, search engine optimisation (SEO), web copywriting, online patient information, user groups and web casts.

One place to find out more is at the Health Service Journal (HSJ) seminar, on 30^th April 2008, at the Hyatt Regency, Birmingham.

Entitled ‘Developing an E-Marketing Strategy' this seminar is for you to see how the internet represents an excellent opportunity to further your NHS Trust's marketing strategy.

Attend this seminar for top tips to help you:

• Refine your internet marketing strategy
• Develop the layout and design of your website
• Improve your copywriting skills
• Work with website design agencies,
• Maximise your Trust's identity on NHS Choices

Members of The Chartered Institute of Marketing are eligible for a 20% discount - for further details please call Jana Safarikova on 01628 427145. For the full programme and to book visit http://www.hsj-fundamentals.co.uk/ or call 0845 056 8299.

Click here to find out about other events which might be of interest to you: http://www.viewfromthebridge.net/news/Healthcare/