Transforming the market for DESS

Case Study Summary
Duchy Alarms wanted to introduce a new arm of their business in mobile surveillance. The Bridge worked with them to develop and implement a new brand and marketing strategy designed to engage this new market positively. DESS - Duchy Electronic and Specialist Surveillance was born.

What Happened?

Duchy Alarms had a strong brand within the domestic security alarms market, however, they were unsure how to launch this new branch of the business to capture a share of the competitive surveillance market. The Bridge worked with them to understand the demands of their business and investigate the key factors that would determine success in marketing this new venture.

The Bridge developed this new parallel brand, calling it "DESS" and designed a logo to use in the branding of surveillance equipment. In addition, The Bridge created a marketing concept around the idea of ‘The Power of Second Sight', which was then used across a full range of marketing materials for DESS. This included writing and designing a new brochure and creating a complete set of exhibition materials. Members of The Bridge team even assisted with manning the exhibition stand at major industry events.

The Outcome

The first major event DESS attended generated almost £200K in business and successfully introduced the new business offering to the market. This provided an encouraging beginning which has since been followed with further positive event attendance and a significant increase in sales.  DESS are, as a result, now a known supplier in the surveillance market and have gone on to use the marketing strategy, created by The Bridge, as the basis for their sales planning.  A spokesperson for DESS commented, "The Bridge has helped put us on the road to success"